Glitch Pilot Program
The Glitch pilot program is designed to provide a structured yet flexible framework for launching, refining, and scaling digital advertising campaigns while getting feedback to build in new product features + scale Glitch. Users get set up and optimised Google search campaigns from ad experts in exchange to help drive performance and qualified leads.
Kick-Off & Launch
Day 1
Objective:
To get campaigns up and running with all necessary integrations and structures in place.
What Happens:
- We begin with a kick-off call between you and the Glitch team.
- During this session, we align on goals, target audiences, messaging, and key success metrics.
- Campaigns are built and launched directly within the Glitch app, based on the agreed-upon strategy.
- Join the Glitch Slack Community – where we will share updates and new features
Outcome:
Campaigns are live and ready to begin gathering data.
Learning Phase
Week 1-2
Objective:
To allow campaigns to run without interference to collect meaningful baseline data.
What Happens:
- Campaigns are monitored daily, but optimisations are held back to allow platforms to stabilise and gather clean learning signals.
- We conduct weekly performance monitoring and flag any anomalies (e.g. unusually high CPAs, low engagement rates).
- Our goal is not to react too quickly but to understand how each campaign performs organically.
Outcome:
A clear performance baseline is established, and we begin to identify early indicators of what’s working and start to begin optimisations.
Report:
Yes – bi-weekly summary sent.
Intensive Optimisation Phase
Week 3-4
Objective:
To refine campaign performance by identifying trends and applying structured optimisations.
What Happens:
- We conduct a deep analysis of campaign data to uncover top performing keywords, creatives, and audiences. ● Campaign structures are reviewed for inefficiencies or gaps.
- Based on findings, we optimise on best performing keywords, ads and ad copy to improve results and spend budget most effectively.
Outcome:
A clear set of optimisation workflows is developed, setting the stage for confident scaling.
Check-In Call:
Yes to run through a live report and get feedback / updates.
Expansion Optimisation Phase
Week 5-6
Objective:
To build on success and begin to scale high-performing elements of the campaign.
What Happens:
- We increase budgets on high-performing campaigns, double down on winning strategies, and pause underperforming segments.
- New campaign variations may be introduced to maintain freshness and improve engagement.
Outcome:
Campaigns begin to generate stronger ROI and are better aligned with client objectives.
Report:
Yes – performance summary and learnings.
Review & Client Handover
Week 7-8
Objective:
To finalise the pilot and set the client up for long-term success as a Glitch user.
What Happens:
- A final review call is scheduled to walk through results, performance trends, and key learnings.
- We present a tailored optimisation roadmap for continued success using Glitch.
- The client is transitioned to a self-serve experience or custom onboarding plan, depending on preference.
- Sign off on customer case study to be shared potential investors and on website
Outcome:
Client is empowered to continue running successful campaigns using Glitch and is invited to self serve product or into stage 3 of testing.
Check-In Call:
Yes