Squid Loyalty x Glitch: Delivering results efficiently  

June 29, 2025

Squid Loyalty x Glitch: Delivering results efficiently

Squid Loyalty had long struggled with inconsistent performance on Google Ads. Until they relaunched using Glitch AI on 1 April 2025.

The results were immediate and outstanding:

  • CTR improved by 8% compared to previous campaigns.
  • Conversion rates surged by 73% within the same markets.

The dramatic uplift extended beyond the numbers. The user experience improved significantly, with Squid Loyalty’s team finding the new Glitch-powered system intuitive, seamless, and far easier to use. Campaign launches became faster and ongoing optimisation simpler.

“The user interface is incredibly impressive and simple to use — the difference between the previous version and now is like night and day.”
— Issac Anthony, Head of Performance Marketing at Squid Loyalty

Squid Loyalty’s early success highlights how Glitch delivers not only exceptional technical performance, but also a world-class user experience enabling B2B marketing teams to move faster, convert more, and scale with greater confidence.